Reviewing Ruhnn (NASDAQ:RUHN) & Vipshop (NASDAQ:VIPS)

Vipshop (NYSE:VIPS) and Ruhnn (NASDAQ:RUHN) are both computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, risk, dividends, profitability, earnings, valuation and institutional ownership.

Valuation & Earnings

This table compares Vipshop and Ruhnn’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Vipshop $12.29 billion 0.42 $309.62 million $0.43 18.16
Ruhnn $162.93 million 1.83 -$11.10 million N/A N/A

Vipshop has higher revenue and earnings than Ruhnn.

Insider & Institutional Ownership

46.1% of Vipshop shares are held by institutional investors. 29.5% of Vipshop shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Profitability

This table compares Vipshop and Ruhnn’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Vipshop 2.89% 12.56% 5.61%
Ruhnn N/A N/A N/A

Analyst Recommendations

This is a summary of recent ratings for Vipshop and Ruhnn, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Vipshop 2 5 3 0 2.10
Ruhnn 0 0 0 0 N/A

Vipshop currently has a consensus target price of $8.08, suggesting a potential upside of 3.46%. Given Vipshop’s higher probable upside, analysts plainly believe Vipshop is more favorable than Ruhnn.

Summary

Vipshop beats Ruhnn on 9 of the 10 factors compared between the two stocks.

Vipshop Company Profile

Vipshop Holdings Limited operates as an online discount retailer for various brands in the People's Republic of China. It operates in two segments, Vip.com and Internet Finance Business. The company offers women's apparel, such as casual wear, jeans, dresses, outerwear, swimsuits, lingerie, pajamas, and maternity clothes; men's apparel comprising casual and smart-casual T-shirts, polo shirts, jackets, pants, and underwear; women and men casual and formal shoes; and accessories that include belts, jewelry, watches, and glasses for women and men. It also provides handbags, which comprise purses, satchels, duffel bags, and wallets; apparel, gears and accessories, furnishings and decor, toys, and games for boys, girls, infants, and toddlers; sports apparel, sports gear, and footwear for tennis, badminton, soccer, and swimming; and consumer electronic products, including computers, mobile handsets, digital cameras, and home appliances. In addition, the company offers skin care and cosmetic products, such as cleansers, lotions, face and body creams, face masks, sunscreens, foundations, lipsticks, eye shadows, and nail polish; and home furnishings comprising bedding and bath products, home decors, dining and tabletop items, and small household appliances. Further, it provides designer apparel, footwear, and accessories; and snacks and health supplements, and occasion-based gifts. Additionally, the company offers Internet finance services, which comprise consumer and supplier financing, and microcredit, as well as wealth management services. It provides its branded products through its vipshop.com, vip.com, and lefeng.com online platforms, as well as through its cellular phone application. Additionally, the company offers warehousing, logistics, procurement, research and development, consulting, and software development and information technology support services. Vipshop Holdings Limited was founded in 2008 and is headquartered in Guangzhou, the People's Republic of China.

Ruhnn Company Profile

Ruhnn Holding Limited, together with its subsidiaries, operates key opinion leader (KOL) cultivation and incubation platforms in the People's Republic of China. The company engages in the sale of various fashion and lifestyle products to consumers through its KOL online stores; and provision of various KOL sales and advertising services to third-party merchants. Its online stores primarily provide women's apparel, cosmetics, shoes, and handbags. As of December 31, 2018, it owned and operated 91 online stores. The company was founded in 2016 and is headquartered in Hangzhou, the People's Republic of China.

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