Critical Survey: Her Imports (OTCMKTS:HHER) versus Park City Group (OTCMKTS:PCYG)

Her Imports (OTCMKTS:HHER) and Park City Group (NASDAQ:PCYG) are both small-cap consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, risk, analyst recommendations, profitability, valuation, dividends and institutional ownership.

Profitability

This table compares Her Imports and Park City Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Her Imports -61.67% -80.09% -71.40%
Park City Group 21.85% 12.20% 9.94%

Earnings and Valuation

This table compares Her Imports and Park City Group’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Her Imports $12.14 million 0.12 -$7.48 million N/A N/A
Park City Group $22.04 million 4.58 $3.40 million $0.15 33.87

Park City Group has higher revenue and earnings than Her Imports.

Volatility and Risk

Her Imports has a beta of -9.29, meaning that its stock price is 1,029% less volatile than the S&P 500. Comparatively, Park City Group has a beta of 1.71, meaning that its stock price is 71% more volatile than the S&P 500.

Insider and Institutional Ownership

27.9% of Park City Group shares are owned by institutional investors. 1.0% of Her Imports shares are owned by insiders. Comparatively, 39.9% of Park City Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of recent ratings for Her Imports and Park City Group, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Her Imports 0 0 0 0 N/A
Park City Group 0 0 0 0 N/A

Summary

Park City Group beats Her Imports on 9 of the 9 factors compared between the two stocks.

About Her Imports

Her Imports operates as a retailer of human hair extensions and related haircare and beauty products in the United States. It sells human hair products, including clip-ins and wigs under the Her Imports brand; haircare products, such as various shampoos and conditioners, and adhesives under the OSIworks brand; and beauty products and related accessories comprising silk bonnets, as well as styling tools under the Her Imports brand and makeup products under the Skin & Yang brand. The company also sells its products to consultation studios, as well as through its Website, herimports.com. As of December 31, 2017, it operated 24 retail locations. The company was formerly known as EZJR, Inc. and changed its name to Her Imports in January 2017. Her Imports was founded in 2011 and is headquartered in Las Vegas, Nevada.

About Park City Group

Park City Group, Inc., a software-as-a-service provider, designs, develops, and markets proprietary software products in the United States. The company offers ReposiTrak MarketPlace, a supplier discovery and B2B e-commerce solution that is used for sourcing products, and enables to screen and choose suppliers; ReposiTrak Compliance and Food Safety Solutions, which reduces potential regulatory and legal risk from their supply chain partners; and ReposiTrak Supply Chain Solutions, which enables customers to manage relationships with suppliers. It also provides ScoreTracker, Vendor Managed Inventory, Store Level Ordering and Replenishment, Enterprise Supply Chain Planning, Fresh Market Manager, and ActionManager supply chain solutions. In addition, it provides business-consulting services to suppliers and retailers in the grocery, convenience store, and specialty retail industries, as well as professional consulting services. The company primarily serves multi-store retail chains, wholesalers and distributors, and suppliers. Park City Group, Inc. was founded in 1990 and is headquartered in Salt Lake City, Utah.

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