Head to Head Contrast: Facebook (NASDAQ:FB) vs. SVMK (NASDAQ:SVMK)

Facebook (NASDAQ:FB) and SVMK (NASDAQ:SVMK) are both computer and technology companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, dividends, risk, profitability, institutional ownership, valuation and analyst recommendations.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Facebook and SVMK, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Facebook 0 3 41 0 2.93
SVMK 0 2 6 0 2.75

Facebook presently has a consensus target price of $222.42, suggesting a potential upside of 21.81%. SVMK has a consensus target price of $17.88, suggesting a potential upside of 1.05%. Given Facebook’s stronger consensus rating and higher probable upside, equities analysts clearly believe Facebook is more favorable than SVMK.

Institutional & Insider Ownership

62.1% of Facebook shares are owned by institutional investors. Comparatively, 73.7% of SVMK shares are owned by institutional investors. 14.5% of Facebook shares are owned by company insiders. Comparatively, 26.3% of SVMK shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.


This table compares Facebook and SVMK’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Facebook 27.26% 20.09% 16.40%
SVMK -59.16% -25.79% -8.58%

Valuation and Earnings

This table compares Facebook and SVMK’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Facebook $55.84 billion 9.33 $22.11 billion $7.57 24.12
SVMK $254.32 million 9.26 -$154.74 million ($1.43) -12.37

Facebook has higher revenue and earnings than SVMK. SVMK is trading at a lower price-to-earnings ratio than Facebook, indicating that it is currently the more affordable of the two stocks.


Facebook beats SVMK on 11 of the 13 factors compared between the two stocks.

Facebook Company Profile

Facebook, Inc. provides various products to connect and share through mobile devices, personal computers, and other surfaces worldwide. The company's products include Facebook that enables people to connect, share, discover, and communicate with each other on mobile devices and personal computers; Instagram, a community for sharing photos, videos, and messages; Messenger, a messaging application for people to connect with friends, family, groups, and businesses across platforms and devices; and WhatsApp, a messaging application for use by people and businesses to communicate in a private way. It also provides Oculus, a hardware, software, and developer ecosystem, which allows people to come together and connect with each other through its Oculus virtual reality products. As of December 31, 2018, it had approximately 1.52 billion daily active users. The company was founded in 2004 and is headquartered in Menlo Park, California.

SVMK Company Profile

SVMK Inc. provides survey software products and purpose-built solutions that enable organizations to engage with their customers, employees, and the markets they serve in the United States and internationally. Its cloud-based SaaS platform helps individuals and organizations to design and distribute surveys that generate an average of approximately 20 million answered questions daily across approximately 190 countries and territories. The company offers SurveyMonkey CX, a net promoter score solution that transforms customer feedback into actionable insights; TechValidate, a marketing content automation solution; and SurveyMonkey Engage, an employee-focused solution, which measures employee experiences within an organization. It also provides SurveyMonkey Audience, a market research solution that enables organizations to easily gain real-time actionable data from targeted panelists; SurveyMonkey Apply, an application management solution that is primarily used by educational institutions and non-profits seeking to allocate scholarships and grants; and Wufoo, an easy-to-use form builder that helps users create Web and mobile forms, collect file uploads, and receive online payments. The company was formerly known as SurveyMonkey Inc. and changed its name to SVMK Inc. in March 2013. The company was founded in 1999 and is headquartered in San Mateo, California.

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