Critical Comparison: PERNOD RICARD S/ADR (OTCMKTS:PDRDY) and Jones Soda Co. ( USA ) (OTCMKTS:JSDA)

Jones Soda Co. ( USA ) (OTCMKTS:JSDA) and PERNOD RICARD S/ADR (OTCMKTS:PDRDY) are both consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, analyst recommendations, valuation, profitability, institutional ownership, risk and earnings.

Risk and Volatility

Jones Soda Co. ( USA ) has a beta of 1.76, meaning that its share price is 76% more volatile than the S&P 500. Comparatively, PERNOD RICARD S/ADR has a beta of 0.4, meaning that its share price is 60% less volatile than the S&P 500.

Profitability

This table compares Jones Soda Co. ( USA ) and PERNOD RICARD S/ADR’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Jones Soda Co. ( USA ) -22.85% -234.37% -42.84%
PERNOD RICARD S/ADR N/A N/A N/A

Insider & Institutional Ownership

0.1% of Jones Soda Co. ( USA ) shares are held by institutional investors. Comparatively, 0.1% of PERNOD RICARD S/ADR shares are held by institutional investors. 14.8% of Jones Soda Co. ( USA ) shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Analyst Recommendations

This is a breakdown of current ratings for Jones Soda Co. ( USA ) and PERNOD RICARD S/ADR, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Jones Soda Co. ( USA ) 0 0 0 0 N/A
PERNOD RICARD S/ADR 0 3 4 0 2.57

Valuation & Earnings

This table compares Jones Soda Co. ( USA ) and PERNOD RICARD S/ADR’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Jones Soda Co. ( USA ) $12.56 million 2.01 -$2.08 million N/A N/A
PERNOD RICARD S/ADR $10.32 billion 4.65 $1.66 billion $1.40 25.85

PERNOD RICARD S/ADR has higher revenue and earnings than Jones Soda Co. ( USA ).

Summary

PERNOD RICARD S/ADR beats Jones Soda Co. ( USA ) on 7 of the 9 factors compared between the two stocks.

About Jones Soda Co. ( USA )

Jones Soda Co., together with its subsidiaries, develops, produces, markets, and distributes beverages primarily in the United States and Canada. It provides Jones Soda, a premium carbonated soft drink; Lemoncocco, a premium non-carbonated beverage; and co-brand and private label products. It also offers fountain products, including cane sugar cola and sugar free cola, as well as cane sugar sweetened ginger ale, orange and cream, root beer, and lemon lime. The company sells its products primarily in grocery stores, convenience and gas stores, restaurants, delicatessens, and sandwich shops, as well as through national accounts with various retailers. It also sells various products online, including soda with customized labels, wearables, candy, and other items, as well as licenses its trademarks for use on products sold by other manufacturers. The company sells and distributes its products through a network of independent distributors, as well as directly to its national and regional retail accounts. Jones Soda Co. was founded in 1986 and is based in Seattle, Washington.

About PERNOD RICARD S/ADR

Pernod Ricard SA produces and sells beers, wines, and spirits in the Americas, Europe, Asia, and internationally. Its principal brands include Absolut, Ballantine's, Beefeater, Chivas Regal, Kahlúa, Malibu, Martell, and Brancott Estate. The company was founded in 1805 and is headquartered in Paris, France.

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