Head to Head Contrast: Byrna Technologies (BYRN) vs. The Competition

Byrna Technologies (OTCMKTS: BYRN) is one of 42 public companies in the “Miscellaneous electrical machinery, equipment, & supplies” industry, but how does it weigh in compared to its rivals? We will compare Byrna Technologies to similar companies based on the strength of its valuation, dividends, risk, profitability, earnings, analyst recommendations and institutional ownership.

Risk & Volatility

Byrna Technologies has a beta of 0.89, indicating that its share price is 11% less volatile than the S&P 500. Comparatively, Byrna Technologies’ rivals have a beta of -0.40, indicating that their average share price is 140% less volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Byrna Technologies and its rivals, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Byrna Technologies 0 1 1 0 2.50
Byrna Technologies Competitors 59 478 692 11 2.53

As a group, “Miscellaneous electrical machinery, equipment, & supplies” companies have a potential upside of 8.12%. Given Byrna Technologies’ rivals stronger consensus rating and higher probable upside, analysts clearly believe Byrna Technologies has less favorable growth aspects than its rivals.

Valuation and Earnings

This table compares Byrna Technologies and its rivals gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Byrna Technologies $16.57 million -$12.55 million -120.95
Byrna Technologies Competitors $688.62 million $10.63 million 0.89

Byrna Technologies’ rivals have higher revenue and earnings than Byrna Technologies. Byrna Technologies is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.


This table compares Byrna Technologies and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Byrna Technologies -41.64% -22.57% -10.57%
Byrna Technologies Competitors -7.32% -16.50% -4.07%

Institutional & Insider Ownership

36.6% of Byrna Technologies shares are owned by institutional investors. Comparatively, 52.5% of shares of all “Miscellaneous electrical machinery, equipment, & supplies” companies are owned by institutional investors. 14.8% of Byrna Technologies shares are owned by insiders. Comparatively, 15.2% of shares of all “Miscellaneous electrical machinery, equipment, & supplies” companies are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.


Byrna Technologies rivals beat Byrna Technologies on 12 of the 13 factors compared.

Byrna Technologies Company Profile

Byrna Technologies Inc., a less-lethal defense technology company, develops and manufactures less-lethal munitions. The company offers a Byrna line of handheld personal security devices, including the Byrna HD, a .68 caliber handheld personal security device that is designed to be used by civilians and private security professionals, as well as Byrna HD magazines, launchers, and projectiles. It operates in the United States, Canada, and South Africa. The company was formerly known as Security Devices International, Inc. and changed its name to Byrna Technologies Inc. in March 2020. Byrna Technologies Inc. was incorporated in 2005 and is headquartered in Andover, Massachusetts.

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