Integral Ad Science (IAS) & Its Rivals Head to Head Analysis

Integral Ad Science (NASDAQ:IASGet Rating) is one of 113 publicly-traded companies in the “Computer programming, data processing, & other computer related” industry, but how does it weigh in compared to its competitors? We will compare Integral Ad Science to similar businesses based on the strength of its profitability, valuation, analyst recommendations, dividends, institutional ownership, risk and earnings.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Integral Ad Science and its competitors, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Integral Ad Science 0 1 7 1 3.00
Integral Ad Science Competitors 655 3597 8873 249 2.65

Integral Ad Science presently has a consensus price target of $24.67, indicating a potential upside of 142.54%. As a group, “Computer programming, data processing, & other computer related” companies have a potential upside of 55.29%. Given Integral Ad Science’s stronger consensus rating and higher possible upside, research analysts plainly believe Integral Ad Science is more favorable than its competitors.

Valuation and Earnings

This table compares Integral Ad Science and its competitors gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Integral Ad Science $323.51 million -$52.44 million -29.91
Integral Ad Science Competitors $7.85 billion $2.07 billion 14.83

Integral Ad Science’s competitors have higher revenue and earnings than Integral Ad Science. Integral Ad Science is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.


This table compares Integral Ad Science and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Integral Ad Science -14.03% -5.60% -3.63%
Integral Ad Science Competitors -378.34% -15.18% -5.22%

Institutional and Insider Ownership

56.4% of shares of all “Computer programming, data processing, & other computer related” companies are owned by institutional investors. 1.0% of Integral Ad Science shares are owned by insiders. Comparatively, 13.1% of shares of all “Computer programming, data processing, & other computer related” companies are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.


Integral Ad Science beats its competitors on 7 of the 12 factors compared.

Integral Ad Science Company Profile (Get Rating)

Integral Ad Science Holding Corp. operates as a digital advertising verification company in the United States, the United Kingdom, Germany, Italy, Spain, Sweden, Singapore, Australia, France, Japan, Canada, India, and Brazil. The company provides IAS Signal, a cloud-based technology platform that offers actionable insights; and deliver independent measurement and verification of digital advertising across devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Its digital media quality solutions offer ad fraud detection and prevention, viewability, brand safety and suitability, contextual targeting, inventory yield management, and reporting. The company offers Quality Impressions, a metric designed to verify that digital ads are served to a real person rather than a bot, viewable on-screen, and presented in a brand-safe and suitable environment in the correct geography; Context Control solution that delivers contextual targeting and brand suitability capabilities; pre-bid programmatic and post-bid verification solutions for advertisers; and optimization and verification solutions for publishers. It serves advertisers and agencies, publishers, advertising/audience networks, and supply side platforms. The company was founded in 2009 and is headquartered in New York, New York.

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